Last week the Dressy Group, a manufacturer of bridesmaid dresses and bridal apparel, announced a partnership with American fashion designer Cynthia Rowley to produce Cynthia Rowley Bridesmaids frocks. Not that I am in any upcoming weddings, but I am pretty excited especially since they will be priced from $175 to $220. Though the dress pictured above does not look impressive. Looks like just another girlie bridesmaid dress to me, which was far from the intention. This collaboration wants the dress to "be worn long after the reception."
I am still opened minded though. Inspired by Rowley’s runway line, Cynthia Rowley Bridesmaids dresses are designed for both day and evening weddings with design elements taken directly from Rowley’s ready-to-wear collection like tulle skirts and drop-waist silhouettes. “We wanted to bring a chic sensibility to bridesmaid dresses – a look that is pretty yet sophisticated,” said Cynthia Rowley. They will be available this May.