Yesterday Kohl’s Department Stores launched LC Lauren Conrad, a contemporary lifestyle brand for women, in approximately 300 Kohl’s stores and this fall. Gone are the days of expensive celebrity lines,(thank god!) get used to actresses turned designers creating inexpensive lines stores like Kohls.

I must say though, LC is not worth much though. I feel like these pieces would be good for a bad dresser looking for a little more style, but not for a fashion savvy woman. Besides the dress pictured above there is nothing really noteworthy to the label.