I get many press releases. Most bore me, some don’t and there is the rare few that actually stop me, read all the way through and get my fingers tickling. Itty Bitty Bra is one of them. Itty Bitty bra is a linf of bras that caters to the “flat chested.” They focus on AA, A and B cups up to a 38-inch chest. They don’t have any quality looking, stylish prints, but I love the idea that they are creating a product that will not gap, pucker, or slip. They also have bralettes and instructions on how to measure yourself properly. It turns out, “Measure your ribcage just below the bust line and add 4″. This gives you the band or bodice size, e.g., 32. Measure your bust at the fullest point of your breast around your ribcage. Take the difference between the 2 measurements.”
The first time it came to my attention that small breasted women would have a problem with bra shopping was when I worked with Mini Anden on a television show in 2007. She informed me that a bra with an underwire would never stay put because the size of her breasts wouldn’t keep it in place. She was only comfortable wearing bralettes. There is also the gap problem I have seen with a few of my clients. There is so much gapping in regular bras. We really had to search for an underwire that wouldn’t float over one of my client’s rack.
My product reviews are my honest and personal opinion. I never accept payment for product reviews although I am given the sample to keep. If I am sent something that is unimpressive or boring I don’t write about it.